FREE · NO EMAIL WALL · 42 POINTS

The self-audit we run before the first interface decision.

Use it in an afternoon across first impression, onboarding, architecture, interaction, content, accessibility, performance, and trust. A low score is not a sales qualification. It is a map of where the product deserves attention.

No download gate. No remarketing promise. Print the page if you want a file.

PRODUCT SELF-AUDIT
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Check each point as you review the product.

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THE COMPLETE AUDIT

Forty-two questions that expose interface debt.

Check the points you can support with the live product, not the design file. The score updates locally in your browser.

01

First impression

5 points
02

Onboarding

6 points
03

Information architecture

5 points
04

Interaction and craft

5 points
05

Content and copy

5 points
06

Accessibility

6 points
07

Performance

5 points
08

Trust and conversion

5 points

READ THE SCORE

A number is useful only when it changes the next action.

Review the failed points by product consequence. A missing focus state and an irreversible high-risk action should not be prioritised by count alone.

36-42

Strong

Protect the system. Test the highest-consequence flows and production parity.

28-35

Uneven

Choose one high-impact journey and repair the connected states, evidence, and measurement.

18-27

Material debt

Run a product and workflow audit before adding another feature layer.

0-17

Operating risk

Start with research, role and state modelling, and the flow carrying the largest consequence.

SELF-AUDIT

Found the flow doing the damage?

Send the score and the product context. A partner replies with the first question we would investigate.

Request a product review