Know whether the product promise survives contact with a real user before the next build cycle.
SERVICE 01 · Evidence before roadmap
Find the decision hiding inside the research.
We run generative studies, product diagnostics, usability tests, and field research that end in a written product decision. Not a deck your team has to interpret later.
2 weeksTypical decisive study turnaroundBuilt forTeams about to commit engineering time to an assumption
RESEARCH / EVIDENCE LEDGERLIVE SYNTHESIS
SESSION 04 · 18:42“I understand the result. I do not know what happens next.”Decision uncertainty
TASK TRACE7 of 9 users opened help after successState failed to explain consequence
PATTERNSuccess state needs ownership and next action8 supporting observations
DECISION / RS-014
Move confirmation into the success state.
- Evidence
- 8/9 sessions
- Owner
- Activation squad
- Measure
- Repeat help opens
THREE BUYERS, ONE PRODUCT TRUTH
What this service changes at your altitude.
Turn competing opinions into one evidence-backed priority and a sequence the team can ship.
Make user need, operational constraint, and compliance consequence visible in the same record.
THE FAILURE PATTERN
The interface problem rarely stays on the screen.
It moves into delay, support, workarounds, lost demand, mistrust, and risk. These are the patterns we look for first.
The roadmap is a debate
The loudest stakeholder wins because evidence is scattered or arrives after prioritisation.
Analytics show where, not why
A drop-off is visible, but the hesitation, misunderstanding, or workaround behind it is not.
Research becomes theatre
Sessions happen, clips are shared, and no owner is named for the decision that follows.
The edge case is the product
Expert, regulated, or accessibility-heavy work is reduced to a happy-path prototype.
THE OPERATING PRODUCT
We expose the decision system behind the screen.
The product model, interface state, evidence, and implementation logic remain connected. That is what makes the work durable.
✓Real content and real constraints✓Happy path plus failure and recovery✓Keyboard, contrast, latency, and reduced motion✓Design tokens, components, decisions, and dev QA
RESEARCH / EVIDENCE LEDGERLIVE SYNTHESIS
SESSION 04 · 18:42“I understand the result. I do not know what happens next.”Decision uncertainty
TASK TRACE7 of 9 users opened help after successState failed to explain consequence
PATTERNSuccess state needs ownership and next action8 supporting observations
DECISION / RS-014
Move confirmation into the success state.
- Evidence
- 8/9 sessions
- Owner
- Activation squad
- Measure
- Repeat help opens
CAPABILITY MAP
Everything required to make ux research work.
Strategy, architecture, craft, and proof stay in one operating system instead of being bought from separate layers.
01
Generative
- Stakeholder interviews
- User interviews
- Field studies
- Jobs and decision mapping
02
Evaluative
- Moderated usability
- Unmoderated studies
- Prototype trials
- Comprehension testing
03
Behavioural
- Funnel forensics
- Session review
- Task traces
- Support-log analysis
04
ResearchOps
- Recruiting design
- Repository structure
- Consent protocols
- Decision memo system
YOUR TASTE, NOT OUR TEMPLATE
The product should feel like you.
We keep the interaction logic rigorous, then build the visual language around your market, brand, product, and ambition. The same problem can demand a luminous AI surface, an industrial control language, a dense enterprise system, or a warm consumer experience.
Luminous, fast, confidence-aware.
Soft depth, responsive motion, visible reasoning, and calm control around model uncertainty.
Tactile, durable, consequence-led.
Hard hierarchy, high legibility, degraded-state behaviour, and controls built for attention under load.
Dense, systematic, role-aware.
Data-rich surfaces, predictable patterns, explicit permissions, and exceptions that can be resolved quickly.
Warm, direct, easy to choose.
Editorial imagery, confident type, generous product moments, and motion that rewards understanding rather than delay.
INTERFACE / LIVE SPECIMEN
Approve the next operating state.
Evidence, ownership, consequence, and the next action remain visible in every expression.
Confidence82%
Evidence14
OwnerA. Kim
THE ENGAGEMENT
The work advances through evidence, not presentation theatre.
Each phase has a purpose, a concrete operating activity, and a written gate your team can use after we leave.
01
PHASE 01
Frame
Name the business decision, the risky assumption, the user group, and the observable failure before recruiting anyone.
WRITTEN GATE
Signed study brief and success contract
02
PHASE 02
Observe
Run sessions against real tasks and real constraints. Synthesis begins each night, so the next session can get sharper.
WRITTEN GATE
Evidence ledger with traceable clips and notes
03
PHASE 03
Model
Convert behaviour into a task model, failure taxonomy, opportunity map, and explicit tradeoffs.
WRITTEN GATE
Working model reviewed with product and engineering
04
PHASE 04
Decide
Write what changed, what did not, what to ship next, who owns it, and what remains uncertain.
WRITTEN GATE
Decision memo your team can use on Monday
WHAT SHIPS
Evidence travels with the interface.
You own the complete decision and production package, not a flattened presentation of the final frames.
Study plan and recruiting screenerInterview guide and task protocolEvidence repository with traceabilityJourney, role, state, or service mapOpportunity and risk modelDecision memo with owner and next actionPrototype test readoutMeasurement plan for the shipped change
MEASUREMENT CONTRACT
The metric is named before the interface is polished.
01Comprehension
02Task success
03Decision confidence
04Time to first value
05Failure recovery
06Adoption intent
We report what moved, what did not, the time window, and what the evidence cannot support.
TOOLS IN THE WORK
Native to your operating environment.
The exact stack adapts to your team. These are common surfaces for research, product, motion, analytics, delivery, and engineering handoff.
Dovetail
Maze
Figma
Miro
Hotjar
Mixpanel
Notion
Slack
RELEVANT STUDIES
See the transfer from evidence to interface.
Each study is anonymised under NDA and keeps its own problem, baseline, intervention, outcome, design decisions, and research record.
THRESHOLD
An AI agent that shows its work before it acts, not after.
78%AGENT RETAINED @ WK 4from 11%
94%ACTIONS REVIEWED BEFORE SENDby design
3.4xPERMISSION SCOPE GRANTEDvoluntary escalation
MODEL CONFIDENCE
Paid searchHIGH
EventsLOW
UnknownDECLARED
COHORT
Segment building for people who do not write SQL.
84%SEGMENTS BUILT SELF-SERVEfrom 6%
4 minTIME TO FIRST SEGMENTfrom 11 days
EVALUATION / OPEN
Price
Risk
Delivery
INTAKE
The request form that decides which process you are in.
6%MISROUTED REQUESTSfrom 44%
11 daysMEDIAN CYCLE TIMEfrom 27
A TYPICAL ARC
A clear rhythm, adapted to the product.
This is a representative engagement. The actual scope, evidence, team, and gates are written before work begins.
Decision framing, existing evidence audit, method and sample design
01Recruiting, live sessions, task traces, nightly synthesis
02Pattern model, prototype correction, second-pass testing
03Written decision, playback, instrumentation and ownership handoff
04CHOOSE THE RELATIONSHIP
Project, subscription, on demand, or advisory.
Keep a partner in the decision.
Executive product counsel, research direction, portfolio review, design-system governance, and difficult product calls.
Explore Advisory ↗A senior design team, monthly.
Studio from $3,000, Direction from $6,000, and Partner from $12,000 per month. Plans and pricing remain transparent.
See Subscriptions ↗Named senior capability by the hour.
Designer $25, Architect $50, Partner $100. Transparent minimum blocks and a match within 48 hours.
See On Demand ↗SERVICE QUESTIONS
What buyers ask before they begin.
Usually yes. Analytics show where behaviour changes. Research explains the interpretation, anxiety, missing context, or workaround that caused it. We use both in the same evidence chain.
Yes. A decisive two-week study can end with a memo and no design engagement. If design is the right next step, you decide whether we continue.
Yes. We design the screener around the decision and can work with your customer panel, specialist recruiters, internal operators, or a blended sample.
Yes. Every conclusion links back to the session, task trace, event, or artefact that supports it. We do not ask leadership to accept a coloured sticky note on faith.
Yes. Consent, data handling, auditability, participant privacy, and evidence retention are designed into the study before sessions begin.
UX RESEARCH
Find the decision hiding inside the research.
A partner reads the brief and replies with a point of view within one business day.
Commission a research study