Animation earns its place when it explains continuity, consequence, hierarchy, progress, or recovery. Everything else competes with the task.

01

Motion should answer a question

Where did this object come from? What changed? Is the system still working? Can the action be reversed? A transition without an answer is visual noise.

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What question does this transition answer?

02

Timing is part of state

Immediate acknowledgement, honest progress, and a stable completion state matter more than an elaborate flourish. Latency should be explained, not disguised.

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Does latency remain honest and understandable?

03

The physics belong to the product

A financial product, industrial control surface, consumer fitness app, and AI workflow should not share the same elastic easing because it is fashionable.

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Does the motion fit the product's consequence and material?

04

Reduced motion is a complete mode

Accessibility is not achieved by switching every animation off and leaving state change unexplained. Provide another cue for continuity and consequence.

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What cue replaces motion for someone who has reduced it?

Good interface work makes the decision, evidence, owner, and consequence easier to see.